Business Schooled – How Strategic Planning Makes the Business School More Valuable, I recently listened to a podcast from Business Schooled that featured Dr. Lisa Aumiller. Aumiller is a cutting-edge entrepreneur who shared her story, vision, and hard work. You can learn from her story as well as the stories of other successful entrepreneurs in the series. She shares her lessons learned along the way, and is a wonderful example of the type of person you can become when you apply your business education.
Case studies are written accounts of actual business situations that provide students with real-world examples of how a company can be successful. Many publishers provide a library of successful examples for students to use. For instance, the Harvard Business Review published a case study on the evolution of Apple, a company that once focused only on Macintosh computers. Now, Apple sells more than ten million iPhones a year.
In the 21st century, the definition of “front runners” will change dramatically. Rules defining front runners in organizations, markets, and nations will no longer apply. This book is a roadmap for this exciting journey and positions the Anderson School of Management as a leader in strategic management education. But how does strategic planning actually work? How does it make the business school more valuable? Here are a few ideas. Let’s start by defining strategic planning:
One of the most important skills to develop as a business student is the ability to perform a problem-solving analysis. But business schools often fail at this. Faculty are often divided into functional silos, teaching narrow technical expertise to students. In reality, problem-solving crosses functional boundaries and belongs to all departments. Consequently, it is unlikely that students will experience this as a part of their core curriculum, and there are few opportunities to practice.
Case studies at Harvard Business School
Case studies at Harvard Business School are the central focus of the school’s pedagogy. Students read and discuss about 500 cases in two years, each posed with a dilemma or question. This approach involves “cold calling,” where a professor randomly picks a student to start the discussion. This allows the professor to “pull voices” that are useful to the discussion. The results of the “cold calling” are not always useful, but they do provide an opportunity to explore the complexities of management.
Case studies at Carnegie Mellon University
Students at Carnegie Mellon University are well prepared for future success in the workplace. The university’s economic impact is a colossal $2.7 billion a year, and the vast majority of that impact is concentrated in Pittsburgh. Over 18,000 people are employed at the university, with nearly 10,000 based in the city. A recent study indicates that nearly nine in ten students feel that case studies at CMU give them an edge over their competition.
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